Why Facebook for Business?
There are 1.52 billion reasons why: the number of daily Facebook users, as of December 2018, which grows to 2.32 billion when you consider monthly active users.
Attract the Right Audience
Just like Google Ads and Bing and Yahoo Ads, with Facebook Advertising, you can target particular audiences. You’ve seen how they work. Facebook ads appear on a user’s news feed or on the space next to the user’s news feed if using a desktop computer, based on the user’s demographics (gender, age, location) and their interests. Users determine what these interests are as they like or interact with all kinds of content across time. For instance, if you are promoting a new spine-chilling zombie musical, you can choose to include in your audience people that have shown interest in zombies, horror comedies, and musicals. Facebook ads are not intent-based like Google Ads but interest-based. Users may not be looking to attend your musical when your ad shows on their newsfeed, but because the ad may align to their interests, it may entice them to get to know more. It works because that is precisely why we interact with social media: to get to know more about our friends, our community, and what is new out there in the world. Social media is the 21st Century method to make sure we’re not missing out. All from the comfort of our couch
We can help with all this:
Increase the number of visitors and the likelihood of engagement. Drive traffic to your website and generate more qualified leads. No Business Page yet? We can help you create one and manage it too.
Promote Events on Your Page
Events are especially useful when you most of your business comes from off-line transactions, and you want your customers to meet your store in person, to arrange for educational meetings, or when you just want folks to attend your next party.
Adherence to Community Standards
Social Media may be your favorite place to fight those who don’t share your political opinions, but as for Facebook Ads, one has to keep it nice. We make sure your message is respectful and civilized, that it doesn’t include prohibited content, and that it cannot be misinterpreted.
What your message contains is important but also the context. Where do users of the Facebook Audience Network see it? Your ad shouldn’t appear on site that may tarnish your reputation. We can help you prevent mishaps by actively selecting where your ads can and cannot appear.
What’s the use of having over 10,000 followers when 90% of them are just bots? You want real followers, with real money to make real purchases and who also have a genuine interest in the kind of products or services you sell. We can help you grow your Instagram audience the old fashion way, through social grooming: liking a post here, commenting on another one there so that we call the attention of potential followers, enticing them to start following you.
Select a Custom Audience to improve your ad delivery
Who do you want to visit your Page? Everybody? Attempting to attract everyone can be expensive. The secret to maximizing your return on investment is to get selective. For instance, if you are a rendering artist, you want those working in architecture and interior design with an income high enough to pay for the quality of your services to see your ads. We can help you narrow your audience to a few relevant categories.
Extend your reach across Facebook’s Audience Network
Your customers are not always on Facebook. They also spend time on Instagram. Or Whatsapp. Or interacting with apps. Facebook’s Audience Network allows you to reach custom audiences in all kinds of ad interfaces off of Facebook so that you never lose an opportunity to catch their attention.
Comply with ad requirements
These are in addition to community standards and pertain mostly technicalities: picture sizes, video formats, and resolution, amount of text allowed. Relatively easy things that make you want to smash your head against the keyboard when it’s been two hours, and you don’t still don’t get them right!
Create, edit and publish Facebook Ads
Let the cobbler stick to his last. We have the best graphic designers, marketers, and copywriters. Persuasion is our second name.
Video advertising on Facebook:
Reach your audience where TV can’t at a fraction of the price.
From installing the Facebook pixel and setting up conversions to reporting and recommendations.
Short and sweet or lengthy and precious? We come up with the right words to seduce your target audience. Read more about our copywriting services here.
Illustrations and Graphic Design
Nothing arrests attention like the perfect image. Research suggests that users are most likely to interact with posts accompanied by pictures, and while people are most likely to interact with posts that arouse emotions such as anger and sadness, they are most likely to share those with images suggesting a positive emotion, such as excitement and joy. Getting the right image takes an artist, of course. Don’t worry, we have a few on board.
Theory may suggest one thing, but reality can say another. We’ll test variants of your target audience, ad copy, and images to maximize your ROI and make sure that your message is as persuasive as it can be!
Reach users who have previously engaged with your business page or social profiles. You can show them ads explicitly tailored to them based on their interests. Your ads will appear to them as they browse on other sites that are part of Facebook’s Audience Network or as they search for terms related to your products on social media platforms. In our experience, ad remarketing is one of the best tools of Facebook Ads.
Why captions? Because we often interact with social media during situations where the sound is a no-no: while riding mass transit, at work, during that weekly meeting that always makes you doze off. Having captions increases the chances that users will watch your video in its entirety.
It is not what your product can do but how interacting with your product makes people feel. Check out our branding page to know more about our branding services.
Monitor the performance of your campaigns with thorough reports easy to understand.
Create the Right Message
A list of irrefutable facts based on hundreds of hours of research may sound like the best way to persuade your audience yet sometimes a catchy jingle can do a much better job. Or a story. It all depends on the stage where your audience is. We can help you decide the best route to persuasion.