Content marketing is a great opportunity for both small and medium businesses to increase sales and boost results. By delivering relevant and valuable content, you can strengthen your brand awareness and promote online reputation, boost the advocates of your brand, and build a community of loyal customers.
Whereas we can not deny the importance of SEO, statistics show that proper content strategy can increase your sales 5x and it can bring 55% more traffic to your website. If you have a better content strategy in place, it is more likely that you will generate ROI by 13x. If you are based in Los Angeles, you can hire the SEO services of Drive Traffic Media to boost your ROI further.
Content marketing is not all about creating thin content and distributing it. It is a well-crafted strategy that allows you to attract your audience and ultimately turn into potential buyers. If you already have a proper content strategy in place, it is great. If you do not have one, it is the right time to create an amazing content strategy plan for your business.
Read on this article to learn how you can craft an effective content strategy for your business that will help you scale it to the next level.
Four key elements of the content marketing strategy
There is a lot of buzz around an effective content marketing strategy. However, an effective and successful strategy must have these four key elements: Brand positing, value proposition, business goals, and a well-crafted strategic plan.
Let us know to explain further why these are the key elements and how you can implement them to achieve both short term and long term goals of your business.
1. Brand positioning
Brand positioning is how the audience perceives your business in the market. It is a critical element for the sustainable growth of your business. A strong brand positioning is more than just tagline, logo, and website.
Get clear around the following key things in order to have a great brand positioning. Ask yourself the following questions to position your brand in the market.
- What is your target audience
- What is your competitive landscape
- What is the unique value of my brand
- Ask yourself what problems does my product help to solve
- How do you stand out among your competitors
- How can I highlight my brand’s personality
2. Value proposition
Once you can get clarity around brand positioning, focus on the value proposition. Get clarity around, what value do you provide to your audience with your content and how do you stand out from other content creators.
To improve your brand credibility and establish yourself as a content publisher, firstly, you need to define your value proposition. Ask yourself:
- What specific value do you want to provide to your audience with content creation
- How do you stand out among all other industry content creators
- Why your audience should read and follow your content
Secondly, identify what kind of content your audience is looking for? What are their favorite information resources, and what do they want to read, watch and listen? Once you can identify the type of information your target is looking for, then run market research to know the content strategies of your competitors to find your editorial niche. The SEO services provided by Drive Traffic Media can help you find your competitors.
Too often, businesses focus on market competitors, and they overlook all the potential content creators in the same niche. Consider all the publishers in your niche as potential competitors. Keep an eye on industry blogs, online magazines, and video channels of influencers. They are all part of your competitive research.
3. Business case
Make sure your content strategy is aligned with your business goals. Providing value with engaging content is an integral part of your content strategy. However, in addition to attracting new followers and readers, your content strategy should also focus on business goals and drive your business forward.
Identify how your current content marketing strategy is going to help you achieve business goals and bring your business closer to both short-term and long-term goals. What resources do you need for the effective marketing strategy and what are the expected potential results you can get.
A well-crafted business case will help you have an in-depth understanding of potential risks, costs, and the benefits of the content marketing strategy and encourage the decision makers of it’s value to the company.
4. Strategic Planning
Once you have a business case in place, strategic planning will help you stay focused on your goals and what can you achieve them with ease and flow. It will help you analyze each step of the content strategy and how can you deliver your audience the required value via content.
Use your principle strategy to sell your business through content marketing. Audit the content strategy too often to learn what works the best and what does not. It is important that you revise and update your strategy too often. It will help you how your content marketing efforts can bring you closer to your business goals.
There you have it, the four key elements of content marketing strategy. Once you understand the key elements, take your time out to create a content marketing plan for your business. To achieve your targeted business content goals, consult with Drive Traffic Media and learn more about their SEO services which include a content and SEO strategy to scale your business to the next level.