The great thing about digital marketing is its ability to level the playing field—you don’t have to be a big company with a big marketing budget just to attract customers. A huge part of digital marketing is search engine optimization, the art and science of getting businesses onto the first page of Google search results.
Social media success is measured mostly by the number of likes, shares, and comments you get. The more you succeed at these metrics, the higher the likelihood that people will be shown more of your content in the future. If you want to build an engaged and active community online, take note of these crucial […]
A picture speaks a thousand words—and can surprisingly help your page rank higher in Google searches. Believe it or not, you can optimize the images on your website to further boost web traffic. Below are just a few tips and tricks that you can use to make those photos work for you.
In an age where marketers are flocking towards Snapchat and VR campaigns, does the good, old-fashioned e-mail newsletter still have a place in your company? Believe it or not, the answer is a resounding “yes!”