If you have a website and you want to rank it to the first page on Google search results, then your site needs to be search engine optimized properly. Google gives higher value to the websites which are well organized according to its algorithm. What is search engine optimization? Google looks for several factors when it comes to ranking a website. For example, keyword research, backlinks building, social signals, content quality, loading speed, and much more.
So how you will optimize your site? There are a large number of agencies providing SEO services in Los Angeles that can help you in optimizing your website for all the above factors. Let’s explore some essential tools you should use to make your site search engine friendly.
Google Keyword Planner
Before you even write your content, do detailed research about the keywords you want to write. A keyword is the first factors Google considers when it comes to ranking. So, how to find the best keywords for the article or specific web content that you crafting.
Google Keyword Planner is one of the best keyword research tools for years now. It’s a service provided by Google to help users to understand the keyword metrics. When you put a keyword in Google Keyword Planner, it will show the search volume and competition for the keyword. Always consider the keywords which have a higher search volume but low competition. Spend some time and prepare a sheet of the best keywords related to the topic. Finally, select the one which best suits the topics.
Yoast SEO plugin
On-page SEO is an essential part of website optimization. It is one of the most downloaded WordPress Plugins of all time.
When it comes to off-page SEO, Yoast SEO plugin can do the magic. It helps you to write your SEO title, tags, and meta description for the content to help Google to understand the topic.
To get better rankings, it is crucial to look at the website insights regularly. SEMRush is a tool that shows you the analytics about your website. It’s a tool that can bring all the stats of the site to help you understand what you are doing right and wrong. Apart from that, it can help you to keep a close on your competitor’s strategies to compare your performance.
SEMRush is a handy tool. It shows you analytics about the keywords and helps you in backlinks building as well. You can learn a lot of other stuff if you understand how to use it since most of the functions come in its paid plan, so you may need to buy it to get all the features. It is used by a large number of SEO experts’ around the world.
Broken Link Checker
Broken links are always harmful to your website. They have not only bad user experience but also harmful for Google search ranking. It is essential to investigate your site, especially if you have a big website with many pages. So, how to find out the broken links?
Broken Link Checker is a free WordPress plugin used to find out all the broken links on your WordPress site. It’s a simple to use tool that can help. It’s an excellent tool that can fix all the broken links even without editing your post.
When it comes to finding the right keyword, Keywords Everywhere can help you the most. It’s a free plugin that can show you the keyword search volume and competition for a specific period. Keywords Everywhere is an easy to use and simple tool. Just install it in your browser and see the list of keywords in the search bar. If you are looking for agencies providing SEO services in Los Angeles, use this easy plugin and get great results.
Open Site Explorer
Like SEMRush, Open Site Explorer is another tool that can offer a lot of features to help you in optimizing your website. Open Site Explorer is a powerful tool that can postmortem the website to see the insights. Developed by Moz, this tool offers a wealth of information like who is linking to that domain, keywords, anchor text, and top-performing pages of the site.
Although it is an extremely powerful tool, Open Site Explorer offers you limited searches in the free plan. If you want to get fully benefited from this tool, you must subscribe to the paid ones.
Search Engines love the websites which are better structured and optimized. Google pushes the site, which follows the rules of SEO. Search engine optimization includes keyword research, backlinks building, social signals, quality content, website load time, and a lot more. There are a lot of powerful tools which can help you to optimize your site for every single factor.
Google even offers a large number of tools to help the user in making Google friendly. Google Keyword Planner and Google Analytics are the most used tools to analyze the performance of the website. Apart from above all, you can find dozens of other tools that can help you the most. So if you want to be on the first page of Google, you must follow all the standards. Still, need guidance? Seek advice from agencies providing SEO services in Los Angeles.