If you’re not getting the website rankings that you want, and you’re unsure of how to proceed, then you should consider hiring an internet marketing agency. These agencies exist to boost your rankings and make your website as streamlined as possible. They might work on anything from faster loading time to adding more scintillating content. If you’re trying to do SEO on your own, that can work too, provided that you have expertise and time to dedicate to the task. Here are some suggestions that might get you headed in the right direction.
See What Domains Are Available
You might have checked the availability of a particular domain name at some juncture and been disappointed when it was not available. Just because it was taken at one point, though, doesn’t necessarily mean that it will stay that way forever. Some people allow domain names to expire if they don’t have a use for them anymore or they think the renewal fee is an unnecessary expense. If you purchase a domain that has a history, it can be a way to increase your number of backlinks, some of which might prove valuable. This can be a great boost for your SEO, but proceed with caution. The domain needs to be directly related to your business; otherwise, it’s not worth bothering with it. Also, if the site you’re buying has a bad reputation and is full of spam content, it might not be worth it to take the time to clean it up and restore user confidence in it.
Avoid Doorway Pages
Doorway pages are created to rank highly for a particular search query. The reason they are bad for users is that they can lead to several similar pages in user search results. Each result will take the user to the same destination, but they will need to navigate additional intermediate pages to get there. It might be tempting to create these pages for your company, but resist the urge. Google doesn’t like them. The search giant might let it slide if your doorway pages offer unique and useful content, similar to the regular content on your website. Still, because of the search engine stigma against them, it’s probably better not to use them at all.
As you continue trying to figure out the best techniques for getting your site to rank, be mindful of Google’s rules, and the rules of similar search engines. Stay in their good graces by using white hat SEO, and don’t do anything that will get you penalized or your site banned.