Do you know that most of the Los Angeles social media agency does not have a documented content marketing strategy?
There is no doubt that agencies with proven strategies in place are more likely to be successful.
If there is no strategy, success or failure is just a matter of luck – and you risk all your efforts.
This guide will take you through 11 simple steps to develop and execute a content marketing plan for your Los Angeles social media agency. This idea will help you grow your business without wasting time and money.
Step 1. Set your goals
A good starting point is to develop a content marketing mission statement. It is a short statement that makes it easier for you to focus on your important and unimportant content so that your content marketing strategy remains normal.
Overview of the Content Marketing Mission Statement:
- Your target audience
- The content you will use to access them
- The benefits they will receive
Step 2. Create your KPI
The best way to achieve your goals is to make them concrete and measurable. That means setting key performance indicators (KPIs) for your content marketing strategy.
By providing milestones that can be checked, KPIs will help you understand when your goals have been achieved.
KPIs include goals you plan to achieve in different aspects of digital marketing such as revenue, sales, traffic, search engine optimization, email marketing, and social media metrics.
Step 3. Know your audience
As mentioned earlier, for a successful social media content marketing strategy, you need to identify your audience to create the right content to engage them. Collect the demographic data, age, gender, education, and income of your target audience.
You should also learn more about their primary interests and preferences. To find it in Google Analytics, go to Audiences » interests » overview. You will see the market segments that are suitable for your web visitors.
Step 4. Evaluate your current location
Many companies already have content. This includes content on your blog, as well as social media content, podcasts, videos, and more.
The next step is to figure out if this content helps you achieve your goals.
Step 5. Find the best content channel
As you complete this process, you’ll start to understand where your audience is hanging out and where you’ve been online. It’s best to focus on the work and extensions first.
Step 6. Determine the content type
Next, consider the kind of content you need to create. Each content marketing strategy includes multiple content types. The most successful content marketing strategies rely on publishing the core content of your website that can be reused and shared on other websites (outposts).
Therefore, blog posts are an essential part of your content marketing mix, and they still provide powerful results. Ideally, your blog post will be actionable, valuable, and shareable, and may contain a range of article types.
Step 7. Identify and allocate resources
Now that you understand the types of content you plan to create, the target users, and what you plan to share, it’s essential to ensure that you have everything you need to implement a content marketing strategy.
This involves answering the following questions:
• Who is the focal person for content creation and maintenance?
• What physical, human, or digital tools and resources are needed to create content?
• What will your publishing workflow be, including content scheduling?
Step 8. Create a content calendar
As part of your content strategy, you need to know exactly when you want to publish content on each platform you want to use.
The lack of planning is a key content marketing error, so use a content calendar to schedule everything.
Step 9. Create content
As you can see, there are a lot of preparations in your content marketing strategy before you create a piece of content. But now is the time to do it.
Step 10. Distribution and market
The next key step in your content strategy is about distribution and marketing. That’s because, unless you’re doing it correctly, you won’t get the results you want. For example, you might:
Set up a schedule for sharing content instantly on social media, as well as through the tool through drip activity.
- You can use an email marketing strategy to distribute your content to subscribers.
- Notify any influential person mentioned in the content to spread the term more widely.
Step 11. Measurement results
Finally, it’s time to evaluate the success of your content marketing strategy. To do this, you will return the KPIs that were set at the beginning of the content strategy plan and see what was changed and if the goal was reached.
By monitoring your progress, you will be able to adjust your content marketing strategy regularly, so it is always up to date.
There you have it, a successful content marketing strategy for your Los Angeles social media agency from start to end. Tell us what step you are at in your content marketing strategy?