Google recently introduced RankBrain technology, and you should be paying attention to it for SEO Los Angeles. If you want a high website ranking, you need to know how to optimize it so that it’s visible to RankBrain. Here are a couple of ways to do that.
It’s likely that you’ve heard of Reddit before, the website heralded as the “front page of the internet.” What you might not realize is how valuable of a resource it can be for mining keywords. The first step is to go to Reddit, then find a subreddit where your customers are likely to congregate. Then scan for the most popular terms. They’re not going to be hard to identify. They’ll appear in the titles for a lot of the posts, and they’ll feature prominently in the top comments. You can then make sure that those keywords appear in strategic places in your blogs, and on your website. Their appearance will be visible to RankBrain, which will see that visitors to your site have a higher click-through rate, and a lower bounceback rate, both of which will serve you well in ranking.
Another useful white hat technique that will help you with RankBrain is to update and revamp your old blog posts. This is a great time saver, and if done right, it can increase your traffic in a huge way. Rather than writing a series of entirely new articles or blogs, you can update existing ones by adding additional information on the same topic that has become relevant since you originally wrote them. This registers as new content with RankBrain, and one thing still holds true for Google: it values both blog posts and new content highly. If you can get some comments on your revamped blog posts, that’s even better. Conversation threads that come about from steering organic traffic to your blog posts are gold, optimization and rankings-wise.
The effect of RankBrain hasn’t been entirely felt yet. Some of the older, tried-and-true methods for optimization will probably still work, while new ones will also have to be developed. Just remember to keep using white hat techniques, like keyword mining and usage, and don’t resort to shortcuts like keyword stuffing or purchasing backlinks. One thing that seems clear is that Google frowned on such shenanigans in the past, but they could be positively detrimental to your website moving forward.