If your company has expanded to the point that your website is on the larger side, Los Angeles, then you’re going to need to concentrate on some specific aspects of SEO if you’re going to rank. We’re talking about websites with over 1,000,000 pages now.
The most critical thing to understand before you get into the technical aspects of SEO for large websites is that you’re going to need a larger SEO budget. It’s that simple.
The presence of more pages mean more pages that need to be optimized, more content that needs to be produced, more links, both ingoing and outgoing, and more technical work.
It’s likely that you’re going to need a bigger staff, as well. If you try to do everything on your own, it’s not a question of your being too inexperienced. Even if you’re an optimization expert, there’s too much to do and not enough hours in the day.
Too Many People Involved in the Decisions
Once you have your staff ready to work on your website, you’ll need to figure out what each person is going to do. You’ll need to be specific. Each person should be assigned to different aspects of the optimization campaign, like producing new content, hunting for keywords, etc.
You’ll also need to have a clear chain of command set up. That means that when you need to decide how to allocate resources or which tools you’re going to pay for, there shouldn’t be any dispute about that. Have you heard the expression “too many cooks in the kitchen?” That can be a problem in the case of SEO.
Understand the Relationship Between SEO and ROI
If you’re dealing with an extensive website, whether it is for your own company or that of a client, you need to be thinking about ROI, Los Angeles.
ROI, or return on investment, should be the driving force behind all of your decisions. If you have determined that a decision you’re going to make is going to get you higher Google rankings and more visibility, then you should be able to establish with simple math why it’s worth doing things that way.
Because of this, you’re going to need a certain amount of autonomy in your position. If you’re the company’s owner, then there are no problems there. Where it can get a little challenging is if you are answerable to someone higher up the food chain, and you must continually justify the SEO decisions you are making.
The best companies are the ones that realize the importance of SEO for Los Angeles businesses and also are willing to streamline the process by having the right people in place to do the job correctly. If your decisions are being second-guessed, then it will probably be frustrating for you.
However, if you’re in charge, or if the people above you begin to trust that what you’re doing is best for brand recognition and expansion of the company, then your larger website is going to do well.