If you go to a digital marketing agency in Los Angeles, assuming that they’re one of the better ones, they’re going to have dozens of suggestions as to how you can improve your website. Some of them might seem obvious, but there are plenty of others that might not have ever entered your mind, and that’s how one of these agencies can prove so valuable to you. They can look at your site with fresh eyes and identify some issues that you might have overlooked.
We spoke to a Los Angeles digital marketing agency, and here are a few neglected website areas that they brought up.
Optional Input Fields
Sometimes the difference between a conversion and a lost customer can be a very fine line, Los Angeles businesses. A single element on your website might prove to be the deciding factor.
The input fields that it is necessary for a customer to fill out are a prime example of this phenomenon. If you’re shipping a product out to a customer, there is some vital information that you’re going to need from them. However, it is best to make as many of the input fields optional as possible.
People don’t like to spend a lot of time messing around with input fields. That is why many of them have autofill features for their laptops and smartphones. If you have too many required input fields, it’s going to be a turn-off for a potential customer. Make sure that you need only the necessities from a new client, while everything else is optional.
Create Excitement in Your Visitors
Many of the employees at the digital marketing agencies to whom we spoke said some variation of the same thing: it’s vital to use provocative language on your website when describing what you’re selling. Using technical or clinical language to describe your products is a sure way to diminish any enthusiasm people have about buying them.
Try to include action verbs in your copy, and convey that you are thrilled to be able to offer your products and services to the public. If you’re not excited about what you have to provide consumers, then why should they feel that way themselves?
More individuals are worried about their privacy than ever these days, which has gotten Facebook and other social media platforms into trouble. Be sure to include a privacy statement in the opt-in forms when a person signs up for your email lists or buys one of your products. You need to be very explicit that you won’t sell any of your customers’ contact information to third parties that might hassle them.
These are the things that a Los Angeles digital marketing agency might choose to focus on if you hire them. If you wish to feel confident that you’ve covered all the bases that might lead to more sales for you, then consider hiring one today.