You know that social media for SEO is something that is spoken of often. Maybe your company already has a Twitter and Facebook account, but you do not see the fantastic results that were predicted when you signed up. It’s easy to get irritated and want to give up on the whole thing. It’s at this time that it’s most valuable to bring in an SEO company. This is what they’re paid to do: build your likes and followers and convert them into loyal, paying customers. These are some suggestions that an internet marketing company will likely have for you.
The Basics of Social Media Promotion
Where you don’t see the results with social media is usually if you have an irregular posting schedule. You might try to get the word out about a new product or promotion you’re having using your Twitter account, and then you might let it go for days without following up in any way. The most elementary use of a business Facebook or Twitter account suggests that you remain active on them every day, multiple times a day. The best way to do that is by having someone who knows the company’s brand intimately. Before the week begins, they need to plan out multiple tweets and Facebook posts that will show up on your feed each day. One each morning and another in the afternoon or evening is perfect. Constant engagement is key. If you’re only using your accounts when you happen to remember them, you’re not going to build a following of any significance.
What Should You Be Posting?
It becomes difficult sometimes to think about subjects for multiple tweets and posts every day. If you’ve designated one person to handle your social media, then you can have everyone else in the company brainstorm ideas for content. That can be a great exercise in team building and promote solidarity. Tweet about new products or services the company is offering, sales that you’re going to have, or talk about local events that you’re going to attend. On Facebook, you can post pictures of your new products. You can have videos or pics of your employees attending events, passing out samples, helping out in your community, or just goofing around and having a good time, if that’s what your brand is about. You can tell people about contests that you’re having, or take surveys to see which of your products they like best. It’s always a good idea to tie in any local or even national news stories back to your products and brand if they are related in some way. That shows you’re engaged in current events.
The last thing to choose is whether you want to assign the social media management to someone in-house, or if you’d prefer to hand the reins over to an SEO company. There are benefits to each. Still, you should remember that without someone who is an expert with social media, you’re not getting the full benefits of years of experience at ad campaign customization that you would with an online marketing company.