For the agencies in Los Angeles that think of themselves as being experts in the use of social media, their familiarity with all of the platforms must be the benchmark of that.
If they are truly the best in the industry, then they must be adept at using Facebook, LinkedIn, Twitter, Instagram, Snapchat, YouTube, and more.
As for social media marketing, they must be able to develop a PPC ad campaign that will get lots of engagement, and they must be able to come up with ads that are visually appealing and will get people talking. Therefore, creativity is going to be part of the package for the best social media marketing agencies as well.
If you’re not sure if a particular agency is going to be the best fit for the job, quiz them on these aspects of social media. If they know how to do each of these, then they’re probably suitable for you to hire.
This is especially vital if you are a small business. Your social media marketing agency will need to know how to talk about your locale in such a way that the people who live near you will recognize the references and respond to them.
It makes sense that they’ll want to support a local business that they know comes from the same place that they do. Drawing sales from the local community should be a point of focus for you.
Development of Promotions
If you have a promotion in mind, you should be able to dictate the basic idea to your social media company, and they ought to be able to take the ball and run with it.
They should be able to plan out an entire campaign based on your premise. They should be able to expand on it and come back to you in a couple of days with a list of posts, corresponding hashtags, pictures that convey the idea, and some concepts for videos, infographics, etc.
Holiday or seasonal promotions are often the times that companies make most of their money, so your social media marketing team in Los Angeles should be particularly capable in this area.
Your social media agency should be able to see what your competitors are doing and beat them at their own game, by grabbing the best elements of their advertising and improving or subverting them so that they become yours. They should be able to expertly handle all of your social media feeds at once, and they should never neglect any of your platforms.
Social media, if done correctly, can take your company to heights of which you never dreamed. You need to have the right people managing it, though, so make your selection carefully.