According to Drive Traffic Media, a digital marketing agency in Los Angeles, getting views on a Youtube channel will allow you to get the best response. You will gain a broader audience thus getting more visibility for your brand. Use these tactics to achieve this goal and gain more active viewers than Netflix and Facebook combined.
Find Your Niche
You should have a niche if you want to be successful on this platform. We suggest finding who your buyer persona is to plan topics and content that aligns with your viewers and brand.
Make Good Content
After you have a niche, the next step is to create good content. Your YouTube videos should be engaging and entertaining so they provide value to your target audience. The content should entice viewers to sign up for a subscription or buy your products. If it is not useful, then they will not stay engaged in the video.
Use YouTube SEO
YouTube is the second most popular search engine after Google. Keywords play a major part in Youtube SEO. However, engagement is what will lead to better visibility in the search results. Engagement is measured by likes, comments, watch time, audience retention, and more.
Create Unique Video Thumbnails
Stand out from the crowd by having a catchy thumbnail. Viewers decide what to watch based on what the thumbnail looks like. The message should come across clear and concise, and it could have bold bright colors or even an eye-catching graphic.
Use Cards and End Screens
Another way to get more views is by using cards and end screens. They are tools to promote other videos from your channel. Cards can be placed at any time of the video to take the users to another video or a poll. End screens will be seen at the end of the video to guide a viewer on the next step to take. You can use YouTube Studio to add the card or end screen.
An easy way to get more YouTube views is by creating a playlist. Viewers can watch related videos on a playlist and you can get more views because a new video starts automatically.
Write Clickable Titles
In order to get more YouTube views, your titles have to be catchy in order for people to click on them. It is important to stay away from click bait titles. Here are some tips:
- Include a target keyword at the beginning
- Keep them short and to the point
- Tell your subscribers why they should watch
Write Indexable Video Descriptions
Video descriptions let YouTube’s algorithm and viewers know what the videos are about.
The first part is a strong intro where keywords should be mentioned in the first two sentences. Next, is a detailed outline describing what viewers will watch and gain from the video. Lastly, add links to your social media channels or website.
Promote Videos to Other Outlets
It is important to always share your video on your social media pages. Also, you should add a short teaser with the link to direct followers to your page.
Build a Community
You should actively engage with your audience to build a relationship with them. A way to engage with your audience is to reply to comments. This shows your followers that you are interested in having a conversation with them.
You do not have to use all of these tactics according to Drive Traffic Media. However, it is important to keep building your target audience in order to grow your brand witht he help of a digital marketing agency in Los Angeles like ours. Growing your brand online through YouTube will lead to more revenue and more name recognition.