It is a known fact that targeted advertising works better than indiscriminate advertising, Los Angeles. For instance, if you’re watching shows on Animal Planet, then you might see ads for dog food. Advertisers have concluded you may be a pet owner if you are interested in animal content. The same principle applies to social media advertising. You don’t want to advertise on every single social platform if your audience is only spending their time on certain ones. It would be wasteful, and you would not get the ROI to justify it.
Research Is Necessary
Los Angeles companies that want to get the best rate of return for their ad dollars need first to do some research. Your in-house team can handle this part of the process, or if you hired a social media agency, then they can do it. You probably feel like you know who buys your products and services, or who is most likely to buy them. You next need to look at the demographic that spends time on each of the social media platforms that are out there.
Is it mostly men or women on each platform? Is there a racial disparity? What is the age range? What is the income scale? How educated do they tend to be? Do they live in urban, suburban, or rural areas? What are their values and beliefs? Once you have some idea of the answer to all of those questions you’ll be in a much better position to start focusing on specific social media platforms. By avoiding the wrong ones, you’re saving yourself money, time, and energy.
What Do You Wish to Accomplish with Your Ads?
The other aspect of a successful ad campaign is figuring out what you wish to accomplish through it, Los Angeles. Do you want to drive foot traffic to your physical store, or stores? Are you aiming for online conversions? Do you want more traffic to be sent to your website? Would you like to see more app installs, or more people viewing your videos? There are virtually any number of possible goals, and you need to have someone in charge of your social media ad campaign that knows how to guide you in the right direction.
The method for any successful ad campaign is the right research and planning beforehand. The initiatives that are most likely to lose money and not see a substantial rate of return are the ones that were undertaken with little forethought. Los Angeles companies should know better than that. If you want success, then you need to have a skilled in-house advertising team, or you need to shop for a social media agency before you begin.