When some people think about SEO, they think about a complete overhaul of a business website. Los Angeles companies of any size should have an online presence, and they should continuously be modifying their site for customer usability and optimization. Sometimes, though, it’s the small changes that make the most significant impact with Google, and with your UX as well. Here are some ways you might positively impact your site’s visibility, or you can always hire an internet marketing agency to do the job for you.
How To Boost Your SERP Position With On-Page SEO
You’re always looking for organic traffic, and the best way to get it is through taking care of the smallest details. It’s like cleaning the house: you always want to dust on the high shelves and vacuum under the furniture. In this case, that means things like updating your H1 tags, cleaning up your metadata, and making sure your internal linking structure is functioning as it should be. It helps if you use one of the many analytics tools that are available, or you can create a checklist yourself and go down it to make sure that every facet of every page is optimized. The process can be meticulous. Some find it annoying, while others enjoy the micromanaging aspect of website maintenance. Again, Los Angeles businesses that don’t have someone on staff capable of handling this critical job should consider bringing in that internet marketing agency.
Look To Your Metadata
If you’re doing the on-page SEO yourself, don’t neglect the metadata. This would be things like your page descriptors and title tags. Users see those in the SERPs, so you want them to accurately identify what it is that you’re selling or the idea that you’re trying to convey. You probably don’t need to do a full rewrite of all your existing descriptors. Google sometimes uses content from the page and inserts it dynamically into the SERPs if it feels that it’s a better match for a query. That might work to your advantage, but there’s no guarantee it’s going to happen, so plan accordingly by making your title tags and page descriptors as precise as possible.
On-page SEO is just another way that you can help your site rank, and it’s something that your tech people or your internet marketing agency should regularly be doing. Always utilize the analytics tools that are at your disposal, and you’ll know that you’re doing all you can to position yourself highly with Google and other search engines.