Reddit is an extremely popular social media site, and if you’re thinking about SEO Los Angeles, you may have wondered if there was a way you could leverage the diverse community that frequents its message boards every day. We’re here to tell you that Reddit can be used for the purposes of SEO, and this article will tell you how.
Transparent advertising isn’t going to get you very far with the Reddit community. In fact, part of why they went to Reddit was to escape such tactics. However, you don’t need to blast the front page with an ad banner to get your business noticed. The first thing you’re going to want to do is seek out subreddits…smaller communities within the larger site that are about the specific products or services your company provides. Then, create a “handle” for yourself, and become a part of the community, commenting where appropriate. You needn’t identify yourself as being the proprietor or an employee of a company, but you can still recommend a product or service if it is appropriate to do so.
Other than that, probably the best thing that you can do is post strategic articles that you otherwise might have featured on your website, or on another social media platform. As you start to spend some time on the subreddits, you should be able to get a feel for what sort of content might be appropriate. Let’s say that you’re the owner of a store that builds designer birdhouses. More than likely there’s subreddits about birdwatching and carpentry, and you could post an article that features your products, but not in a way where it seems like obvious advertising. What you’ll want is to work a link to your website in there somewhere, without it being too obtrusive.
It’s as simple as that, really. You shouldn’t think that you’ll be able to build an entire advertising campaign around Reddit. What you should be able to do, however, is to direct some traffic to your website, and also get some mentions of your brand in another online forum to which attention is being paid by search engines. You’ll be getting some optimization, and you’ll be tapping directly into a community that’s already interested in your particular niche.