As you try to select a digital marketing agency, Los Angeles, there are a few things you need to keep in mind. There are many agencies in this part of the country, and likely all of them claim to be experts at SEO. But if you’re careful, you can separate the cream of the crop from the pretenders that are only trying for a quick money grab.
Sit Down with Your Candidate
An SEO agency is composed of people, Los Angeles, just like any other company. They should not be a faceless organization that is afraid of meeting with you in person. You should be able to go to their offices or workspace, and it should look legitimate. They should not be operating out of a dingy garage or basement. You’re looking for professionalism from a digital marketing agency, and that means their place of business should be clean, spacious, and well lit.
You should be able to meet with every member of their team briefly, or at least any of the ones that are going to be working on your account if you give them the contract. If their chief representative tells you that some of their workers telecommute, you should at least have reliable contact information for all of them. You should ask point blank if they farm out any of the work, or if they do it all themselves. You don’t want to get in a situation where your SEO is being handled by someone halfway across the world, Los Angeles.
They Should Be Enthusiastic About Your Plans
You will likely have a specific plan for where you want to take your company, and maybe it is already reasonably well developed. When you outline what you want from an SEO standpoint, they should be amenable to each of the steps. What you want to hear is that they’ve done this sort of thing before, whether it is website creation, optimization, proper keyword searching and usage, link building, PPC marketing, or the million-and-one other things that you might require. If they balk at any of these prospects or say they don’t know how to do some of them, you can politely thank them for their time and move on. You want the digital marketing agency you hire to be able to do all of the work on your list. If some of what you need is foreign to them, then they aren’t the best fit for you.
Hear What They Have to Say
Finally, ask them if they have any input regarding the SEO plans for your company. Maybe they have some suggestions as to how best to implement your ideas, or perhaps they have some constructive criticism. You don’t need to be married to every detail of your plan, as long as what they are saying as an alternative makes sense.
A Los Angeles SEO agency should be a partner with whom you team up to make your company better. They should not act as though they’re entitled to your business, because they most certainly are not. There are many agencies around here, and they should compete for your business. If one of them is not sounding quite right to you for any reason, you don’t have to settle. Keep looking till you find one that seems like a perfect match.