Even if you are not a big corporation, achieving high rankings across search engines is still critical to your success. After all, how can you expect your prospective customers to find you if your website is nowhere near the top search results? In a world where searches are being used as a bridge between demand and supply, there is only one way to make sure that your brand is recognized by everyone in your area: You need to engage in a serious search engine optimization (SEO) strategy.
When you optimize your website, you’re essentially making it easier for your market to find you. If your business happens to be locally based, you must fit your website to local searches, especially when your region is filled with competition in your niche. A high ranking from a search is predicated on that which lies in your content, namely keywords. Relevant, accurately-used keywords when it comes to local searches can put your website near the top of local search results.
Serving testament to the ever-evolving criteria used by search engines, SEO trends shift from year to year. To succeed online, a business must stay on top of these search-responsive trends. Following are some of the most recent trends in response to changes in search engine algorithms over the past year or so.
Accelerated Mobile Pages Rank Better
A mobile-friendly website is no longer the only objective for a business. Instead, you need to apply the technology of accelerated mobile pages, or AMP. This is actually an open-source protocol often used by webmasters to create websites that load four times faster and consume eight times less data than average. Search engine giant Google is actually prioritizing AMP pages by granting them better ranking.
Personal Branding is a Huge Hit
Personal branding refers to a strategy with which your brand establishes a set of unique identity standards comprised of an image and a personality. It essentially serves as the tone driving all of your future marketing campaigns. Today, experts believe this is the best weapon to use in fostering stronger trust from users and attracting more traffic to your website.
Apply More Focus on Voice Search
Because most people use their mobile devices throughout the day and night, their search savvy continues to expand. Instead of tapping or typing in keywords, they now vocally dictate a search through personal digital assistants such as Siri and Cortana. To capitalize on this, businesses need to review their keyword strategy and focus on vocal, question-based search queries conducted in a conversational manner.
Keep these proven trends in mind as you go about mapping your own SEO strategies. If you are not confident about pulling them off on your own, don’t fret. Simply contact an SEO company to discover ways and trends to put your business atop the search results and foster more sales.
What’s coming for SEO in 2017?, link-assistant.com
SEO trends to prepare for in 2017, searchengineland.com
7 SEO Trends That Will Dominate 2017, forbes.com