Most people understand at this point that social media and advertising can work together. Los Angeles companies at least have some conception of how social media platforms can be utilized to run ad campaigns. For some, though, the actual nuts and bolts of the operation can be elusive. Luckily, there are social media agencies out there that companies can bring in to handle this part of the ad process.
A company CEO needn’t necessarily know everything about how an ad campaign is being run, because they have other things on their plate that need doing. But if you work for one of these companies, and you have a boss who is on the fence about bringing in a social media marketing team, here are some bullet points you can run by them that may convince them.
They Can Attract Clients By Setting Up A Facebook Business Page
For better or worse, there are still millions of people that use Facebook as a way of keeping in touch with people. However, they also use it to find out about companies and to learn about products and services they might want to purchase. By using a Los Angeles social media agency to set up a Facebook Business Page for your business, you have a great shot at attracting new clients. People can check in when they’re at your store. When they do so, all of their friends will see where they are. That’s free advertising for you.
They Can Set Up A LinkedIn Account For You
A LinkedIn account for a business is also valuable, but the connections you can make that way are a little different. Since LinkedIn is primarily a network for professional relationships, you can use it to spread awareness of your business with well-placed individuals in your community. If you have products or services that might come in handy to some of them, making yourself visible can be a way that you’ll be at the forefront of their minds when they need what you provide.
You can increase the chances of their contacting you through LinkedIn by demonstrating your value to the community. That means posting pictures and videos of your employees interacting with people at community events, donating to charities, or working at your store. You’re humanizing your company, which makes it more likely those who discover you this way will think highly of you.
These are only two examples of social media platforms that a Los Angeles agency can set up for you. They can figure out which other ones make the most sense based on who your customer base is and where they spend their time.
Company heads who understand the value of social media and are willing to dedicate part of the ad budget to it have chosen wisely. The most modern techniques for customer engagement are required if a company is going to rise to the top and dominate their local market.