What should you be looking for from social media companies in Los Angeles that might be helpful to your business? You should check out their track record and speak to their references, and you should also ask them if they know how to best utilize a wide array of social media platforms so that they will be of the most benefit to your company.
In addition to all of that, you should ask them about what social media monitoring tools they are using. The reason that should be a focal point is that if these companies don’t know know how to interpret the data from your campaigns that they’re getting back, they won’t know how to modify their strategies going forward. Let’s look at some of the tools that are on the market that these agencies might want to consider using.
Talkwalker is a tool that some Los Angeles social media companies have started using lately. In addition to some of the mainstream platforms like Facebook and Twitter, it’s also useful if you’re active on some of the smaller social media platforms like Twitch, Soundcloud, Flickr, and Foursquare.
What makes it different from some others is its ability to analyze images. The reason that’s so helpful is that it can pinpoint anywhere that your logo or your other branded images have made an appearance. Based on that data, you’ll have a better idea of what influencers are mentioning you, and you can consider whether they might make good marketing partners for your company.
Brandwatch has also become popular with some Los Angeles social media companies lately. It’s more likely you’ll have a use for it if you’re heading up a larger business entity rather than a startup.
It does social listening across the web, all platforms, forums, and blogs, and it has a variety of reporting features and ways of breaking down data. It uses not only its own data, but it can pull stats from other analytics tools as well, like Google Analytics, Buzzsumo, and Hootsuite. The psychographic data you can get from it is therefore difficult to duplicate with any other single tool.
The last one we wanted to mention is Keyhole, which does automated postings on Twitter and Instagram, and also monitors news sites and blogs. Its reports are some of the best available, so if you’re trying to display your findings to one of your superiors in the company, this tool can be your best friend.
Once your social media agency installs it, you can instruct them to customize a report based on sentimental analysis of keywords, engagement metrics, or historical data. You can use graphs, maps, clouds, charts, or any other visual aid to prove whatever point you feel is necessary.
Los Angeles social media companies have many tools from which to choose, but no matter the size of your business or what you’re producing, they should demonstrate that they know which of these will do you the most good. Your social media influence can only grow if your agency knows what tools will increase your following and get more potential customers to come to your website.