Video marketing can help you generate high-quality traffic to your social media brands and increase its awareness and credibility, it’s a no brainer! It is one of the significant social media strategies designed by Los Angeles social media agency.
84% of marketers report that videos help them increase traffic to their websites, and many are aware of the attention that video marketing can bring to their brands.
YouTube is an excellent platform for publishing and distributing high-quality content. Youtube has more than 30 million active users per day and 1.9 billion monthly active users, and with a total of 300 videos being uploaded to this platform every minute the platform offers almost endless opportunities for marketing.
But with these numbers, you can also imagine how challenging it is to stand out from others and attract the attention of an audience. With so much content to compete with, one of the best ways is to work with popular YouTube influencers in your niche.
You can use YouTube Impact Marketing to increase sales in a variety of ways. There are three most effective marketing strategies below:
1. Let the influencer create a how-to video, a tutorial, or demo video
Los Angeles social media agency suggests the video is a handy communication tool. Use it to educate your audience about how your services or products affect their lives. To do this, you can work with YouTube influencers and ask them to create a tutorial video of your product or service.
A tutorial or how-to video can help your target audience better understand your service or product, with a survey reporting that 94% of marketers concur.
Therefore, such videos can provide your potential customers with the confidence they need to purchase your product or service.
YouTube tutorials and how-to videos are one of the best ways to adequately explain product functionality, and you can partner with YouTube influentials and ask them to explain the features and benefits of your product in their videos, motivating your target audience to make a purchase.
However, be sure to work with influential people who are your niche experts and have a reasonable participation rate. It will help you increase credibility, gain the trust of your audience, and acquire visibility in the right people.
2. Ask the influencer to create recommendations and comments
The Youtube market is fiercely competitive, and it is quite challenging to win the trust of the audience, particularly if you do a lot of self-promotion and self-praise.
Instead of talking about your products, Los Angeles social media agency recommends you use real user product reviews as part of your promotional strategy.
So work with YouTube influencers who have used your product and are ready to share their honest opinions.
Did you know that social media influencers are the most trusted source for consumer reviews? According to surveys, 33% trust the advice of social media influencers when shopping.
You can’t drive your target audience to buy your products or services, even if they are the best on the market, as your potential customers will still be skeptical about investing their hard-earned cash if they do not see demonstrations with the product.
So it makes sense to work with YouTube influencers and let them share their honest feedback. It can help you generate more sales and gain the trust of your target audience. Why? Because influential suggestions and feedback are considered honest, fair, and true by their audiences. Feedback from influential Youtubers can also help you increase the credibility of your brand and build awareness.
So share your product sample with YouTube influencers from your niche and ask them to create a comment video about your product. Real feedback can inspire your potential customers to make purchases.
3. Let influential people create unboxing videos
Unboxing videos is one of the best ways to get your potential customers excited about your products, and is another viable suggestion for Influencers that can engage with your product.
This type of video is a great way to launch or introduce new products, as unboxing videos can help you attract the attention of potential customers. Also, influential people share their genuine reactions with their fans in these videos, help you to increase your brand awareness and participation.
Big brands like Apple use this strategy to boost sales, working with technical geeks such as Marques Brownlee whose YouTube channel has 8.2 million subscribers.
YouTube influencers can help you take advantage of two of the most potent forms of marketing – video marketing and influencer marketing.
So finding the influential people associated with your niche can help you attract the attention of your potential customers, with influencers able to create realistic and compelling content for your brand.
You can work with influential people to obtain their honest feedback on your products with their fans, with their authentic voice influencing the purchases of their audience in your favor.
You can also ask them to create a tutorial video for potential customers, as these can help your target audience make faster purchasing decisions.
Do you know other strategies for using YouTube Impact Marketing to increase sales? Share your thoughts in the comments below.