When you’re shopping around for an internet marketing agency Los Angeles, you should consider several factors before choosing one. You’ll want to look at their past success, their specific plan for your company, and of course, how much they cost. No doubt you have a budget for SEO, and you can’t afford to go over it. However, choosing the best company can be about a lot more than cost.
Where Should You Be Focusing?
When looking at various SEO services, you need to try and assess the quality of what you’re getting. You’re going to get lots of different quotes, and they might be very different, like when you’re pricing a gutter cleaning service or some indoor plumbing. The vetting process can be a pain, but you want to make sure that you get it right. If you don’t, your site traffic and your budget are both going to take a hit. Deciding on a company that has a high price point is going to cost you more up front, but it may pay off on the back end, that being more page views, more conversions, and a higher profit margin at the end of the quarter or year. What it boils down to is ROI, return on your investment.
What you want to be looking for from your SEO company is focus on you, and no one else. That means that if you get a quote that seems way lower than the others, the first thing you need to ask them is if the team is going to be working on your site and with your company exclusively. More than likely they aren’t, and you need to move on. It’s not uncommon for some SEO companies to assign dozens of projects to the same small group at the same time. Either that or they’re outsourcing halfway across the globe to some overworked and underpaid staffing agency. You don’t want that, and that’s why you may be willing to pay more.
SEO, like anything else, is a results-driven business. It’s hard to say exactly how successful any optimization campaign is going to be, but the best thing that you can do in choosing your marketing agency is to look at specific examples of previous campaigns, and then see if they’re going to be making you their priority. You want to know everyone by name who’s going to be working on your site. That’s the recipe for accountability. If they’re not able to provide that, then it’s a sure sign that they’re not worth the price that they’re asking.