One of the most frequently asked questions today is how to develop content marketing strategies and plans.
There is no secret to creating a social media content marketing strategy for companies in Los Angeles. Follow these proven 7-steps as a guide and add a lot of meaningful time and effort.
These seven core steps provide a typical framework for long-term success.
1. Set your goals
The first step in social media content marketing is setting a goal. Get clear around several aspects:
Why do you want to do content marketing? Do you want to create a potential customer? Are you looking for building relationships? Do you want to improve the customer experience?
Regardless of your content marketing goals, make sure they are sustainable for a long time, and they are tied to your organization’s overall goals, mission, and vision.
2. Determine your “one thing.”
Content marketing is very rich; more and more content is released every day. So what do you create in your content marketing program to make your organization unique? In other words, what is the core and soul of your content plan? Is it:
Educational and entertaining?
Get clear around the only appropriate response to all of the above questions! Otherwise, you risk creating a huge chunk of useless content.
3. Measure your content marketing
If you want to track content, perform a traceable action, and figure out how you will prove the validity of the content before you create it. Warning: Pay attention to the use of vain metrics, which do not specify anything at all.
4. Identify your top 5 audiences
Relevance magically creates attention. To be relevant, we must understand who we are talking to and where we are, and there are several versions of it:
Audience: A high-level collection of individuals with the same motivation who share a common interest or agenda. Think about it: repeat product buyers.
Segmentation: A cross-section of a viewer or list where individuals (or companies) share one or more common features or can be grouped by common characteristics. Think about it: parents working from home.
Role: Data notification, detailed and fictitious description of the hypothetical user group’s goals and behavior. Think about it: Responsible for Charles or Happy Lucky Hank.
Whether you use or expect users to direct your content marketing efforts, make sure you only focus on the top 5 audiences and see their mentality, not just demographics.
5. Research audience needs
No matter which method you use to classify and identify the customers in step 4, you can use the 5x5x5 method to understand them.
5x5x5 will attract the top 5 audiences and view the top 5 questions in five key phases of the marketing channel to better understand their needs and needs and create content that meets all requirements.
6. Create more content with less content
When it comes to content issues, almost everyone thinks the solution is to create more. However, as we described in step 2, there is a lot of content, and we don’t want to add our content to the already huge heap.
Also, you might create a lot of content at this point, which means it’s time to remix and refresh our content before we consider creating another new piece:
Reuse or reuse content: Give life a new life with a quick mix. It may include updating some of the still relevant content with further information, converting the infographic to an animated video, or republishing the content to make it a front end and a center that users can see.
Curated content: Why reinvent the wheel when there is a lot of good content there? Plan content from trusted sources, but be sure to trust when the credit expires and include your own opinions in the content file.
User-Generated Content (UGC): Dig your customers or your social community to get more content ideas and content.
Automation: Get a large piece of content and break it down into eight smaller pieces of content. It will make the process of social media content creation easier for companies in Los Angeles.
7. Create a content calendar
For creating a content calendar for your content marketing:
Start with your carnival: first add a carnival show to your calendar (i.e., continuous content work that is performed at least two times a month) and make sure to focus on any key dates or milestones.
Add your one-time specials: Pay attention to your quarterly content promises or one-off specials, how to overlap or complement your carnival show.
Finish with regularly scheduled shows: Last but not least, add your regularly scheduled shows. These should help fill any gaps in the rhythm and keep the content consistent.
Add content to the content store: Is there a good idea in the calendar without a place? Add it to the repository. Make it your storage solution that delivers great ideas and checks it out often.
Remember: Content calendars are part of a content marketing strategy, but they are by no means a substitute for content marketing strategies.
These are Drive Traffic Media’s seven pro tips for creating a content marketing strategy for all Los Angeles based companies. What do you think is best for your business?