Session stitching is also known as site linking or session unification. It is a way to ensure data attribution and quality.
It is a useful process for those businesses and entrepreneurs who track their customers flawlessly between logins and across the domains.
Your analytics are the key to creating a marketing strategy when you are optimizing your business for SEO with the help of the SEO Company Los Angeles. It helps you better understand who your target customers are and what are their preferences.
With the persistent changes in digital marketing, it is hard for a business to pinpoint what their customers’ needs are based on various locations and devices. The ultimate process of your business strategy is conversion, and you have to understand the whole process before you could take action. It is essential to run the complete research and create awareness about your product, and generate some hype before your consumers could make a purchase decision.
As your social media presence is strengthening, there are a variety of ways from where the traffic flows in. Various sources of traffic bring in customers from different backgrounds with different interests. To understand the data and optimize your site entirely, you have to follow the certain online behaviors exhibited by your customers. It will help in your decision-making and will assist you in strengthening your end game — i.e., conversion.
And, here is where session stitching plays its role. First, let’s understand what session stitching is, and who does it work for?
What is session stitching?
It is a process of grouping your website visits, and sessions otherwise would not be connected in Google Analytics. One of the significant features of Google helps you to group all sessions based on the ID. It is the Google User IDs that help gather information about visitors.
When you look at the on-page ranking factors with the help of Google analytics, you will notice that the session stitching connects the user actions from a single session. However, due to the tracking limitations, they often generate more than a single session. It means you have to patch together different courses to derive an accurate result. The session stitching fixes all the technical difficulties while allowing analytics data to be preserved and the attribution knowledge to be saved.
The following are the critical methods you should know regarding session stitching.
You can track it with accelerated mobile pages
The users can always access AMP pages in a number of ways, and each of them impacts where the client ID is stored. The AMP page is accessed through Google Search and displayed in the AMP viewers, from which the ID of the client is stored on Google.com. At a later stage, the AMP page is accessed directly on the publisher domain.
There are two steps involved in setting up AMP tracking: The analytics code alteration and the referral exclusions. Once you are done with the changes, you can track it in the G-analytics, and then you will find the right metrics that are accurate.
Subdomain tracking and cookie setting
The tracking of the subdomain depends on the setting for Cookie Domain. There is also a manual step to get the cookie domain set up, but Google has automatic default in the analytics scripts, and it’s setting in Google tag manager. Hire an SEO Company Los Angeles to do it manually for you. The algorithm sets the cookie very accurately, so when the visitor lands on the new domain and moves to the root domain, it won’t start a new session or generate a different client ID.
The next step is almost similar to the one mentioned above and adds your root domain to the actual referral exclusion list. It is because the visits between the root domain and subdomains don’t start new sessions. Whenever your property is created, Google adds the main domain to its referral exclusion list. However, you should monitor the updates regarding the tracking.
User ID tracking
Whenever you log in to a website, it uses User ID tracking to get the details about the customer’s visits over time. It is how SaaS products are helping out both small and large businesses. A session stitching helps combine both the post-login activity with the pre-login event. It tracks the action of the end-user and combines it with browsing before the login creates a single session.
When the user ID is assigned, the session unification happens with the same session. It does not gather information from the previous history but within that specific login session. The detail of the activity during a particular session during which a user is logged in is stored, and it will give a complete overall insight about the needs of the customer.
Now the question is, will the session stitching be helpful for your business? The answer is yes. You can follow some easy to do steps to set it up. However, it is always a great idea to have someone who knows everything to set it right for you like hiring an SEO Company Los Angeles.