SEO strategies come and go, and what was most effective a couple of years ago might not be of the most use today. That matters for Los Angeles businesses and their websites, regardless of whether you’ve hired yourself an internet marketing agency or you’re doing your fixes in-house. Certain techniques will probably never go out of style, though. Here’s a quick crash course in SEO, five points on which you can focus.
The best thing about analytics tools like those provided by Google is that they have reached a point where they are reasonably intuitive. You can learn how to use them to track such things as pages per session, bounce rate, and time on site. You can also learn how to use other tools as HotJar, which provides a heat map that shows you exactly where on a website a user visited. This will show you how customers are reacting to your site.
Establish Your Credibility
You need to be viewed as an expert in your field, Los Angeles, whatever you are selling. Positive reviews are a great way to do this. If you worked with a client and they liked your work, or you sold someone a product that was satisfactory, see if they’ll agree to your using their review on your site. Most of them will have no problem with it.
You want informative and entertaining blogs about topics within your niche, and you want to post new ones frequently. Depending on the details of your business and website, once a week will probably be the minimum. Two or three times will likely be preferable. Make sure that they are optimized with keywords.
Optimize Your 404 Pages
A 404 page should not just “page not found,” as this will frustrate a user. Instead, you want to make all of yours show alternative options that will keep a user onsite. This will also establish that you are mindful of everything that is happening on your site. It’s a subtle way of showing a visitor that you care about how you represent yourself.
Ensure Links Open In A New Tab
Links are supposed to open in a tab, and this is especially true for internal linking. This means that visitors will have multiple pages open at once, and they will likely spend more time on the site.
These are only five SEO methods, and there are plenty more out there. New ways of optimization are always being created, Los Angeles, so keep your eyes and ears open. You’ll never know when you might pick up something new up that will be of use to you.