If you’re running a small business in Los Angeles, then one of your main challenges is likely going to be competing with better-known companies.
It’s not easy to have a business that isn’t part of a conglomerate, with the full weight and budget of their marketing department backing you. Your resources are going to be limited, which is why your SEO company should make local SEO one of your greatest weapons.
Local Link Acquisition
Link building is something that all companies need to do, but it becomes even more vital when you take into account how small local businesses can help one another.
Link building is networking, and it demonstrates to Google that your site isn’t spammy. That is because other sites trust you enough that they allow you to link to them, and it also says that you’re confident enough in your services to ask.
Reaching out to others who are not necessarily in your niche but who are tangentially related to it is a way for your Los Angeles SEO company to establish your toehold in a local market more firmly.
Let’s say that you’re running a restaurant that specializes in artisanal hamburgers. You only use fresh brioche buns from a local bakery. You can link your website to their bakery, and by doing so, you’re helping both your promotional efforts and theirs. This is the type of thing local SEO is all about.
The Professions That Benefit Most from Local SEO
You also should know whether you are in one of the professions that need to put more emphasis than most on local SEO.
Dentists and doctors do great with local SEO. That’s because people often don’t want to travel very far to get to a doctor or dentist appointment, so searches like “doctor near me” or “dentist near me” are frequent.
The same is going to be true for lawyers and law firms, restaurants, plumbers, lawn care companies, or any other service that has a physical location and provides a product or service.
Who won’t benefit from local SEO, Los Angeles? That’s going to be e-commerce shops that don’t have brick-and-mortar locations. It’s going to be private online sellers who don’t want to reveal their personal information and businesses who for some reason don’t want to share their physical locations.
Local SEO should be a point of emphasis for any small company in Los Angeles that is trying to give itself a boost. Your SEO company should be able to tell you more about what they can do to help if this sounds like the situation in which you find yourself.
Don’t delay in getting started with local SEO. The sooner you do, the more likely that you’ll get an increase in customers and sales.