When people talk about SEO, it’s such a broad term that it encompasses a whole galaxy of techniques and focal points, Los Angeles. They might be talking about keywords, backlinks, or it could be any of dozens of other topics. However, since it was announced that more people use mobile devices to peruse websites than they do laptops and desktops, SEO and mobile site usage have become intrinsically linked.
If the mobile site for your business is not optimized, then you’re not likely to get the search engine rankings you want, and that’s going to affect your sales numbers adversely. It will help you to go down this list and see if you’ve attended to each of these aspects of your site.
Stop Using Pop-Ups and Interstitials
Google recently stated that they were going to start penalizing sites that use interstitials and pop-ups. These used to be reliable ways of promoting such content as sign-up forms and newsletters, and they were frequently used for ads as well. However, they often got in the way when a visitor was trying to access something on the screen, and that makes for bad UX. You should find other methods of advertising and promoting your content. That’s sensible SEO.
Run the Google Mobile-Friendly Test
There’s no better way to tell if your site is compliant with Google’s latest specifications than by using the mobile testing tool that they provide, Los Angeles. Once you are positive that your site is fully optimized, you can notify Google of that fact. Then they can crawl it, index it, and rank you accordingly. You should continue checking on how your site is performing by using the Google Search Console.
Are You Using the Correct Viewport?
The viewport is what determines the page width for the device that is being used to view it. Visitors with different devices should all get a version of your site where all the content is visible and legible. If you don’t set this feature up correctly, then you run the risk of a mobile device user getting your desktop version. It is almost certain that some features are not going to work properly then.
As you go through the process of optimization, Los Angeles, try to separate yourself from the role of a web designer or SEO specialist. Imagine that you have never heard of your company before and that you are finding out about it for the first time through your mobile site. What kind of first impression are you making? If there are issues that need fixing, don’t ignore them. You’ll only be hurting yourself when you lose sales and page ranking position.