Los Angeles SEO company states that today the digital marketing industry is always on a buzz. Every single day there are new algorithms introduced by Google, which affect the search engine results. And so many marketers worry about their website being de-ranked, but a good question here is, is SEO just about getting ranked in Google?
And the simplest answer is: No, it’s not!
Too often many of us think about Google when it comes to ranking our websites. Google is the dominant search engine – it’s a no brainer, but if you are going for the big picture, then you are missing out so much opportunity out there.
There are so many places on the web where you can sell your product or service and get your website ranked. Let’s think from a customer’s point of view. A customer views a youtube video, reads a review, or sees a post on Facebook before he lands on your website. So why not optimize each of these social media channels? Or the customer may buy his favorite phone on Amazon.
There are many other places to rank your product and have great leads. So let’s explore some of the search engine alternatives that you have never talked about before.
Yahoo search engine
SEO company in Los Angeles suggests that Yahoo works on a similar pattern as Google does. If you are working on optimizing your product for Yahoo, focus on simple keywords since it tends to show up results for the specific set of keywords. Yahoo pays significant weightage for the title tags, and it means you should optimize the title tags that are related to the search queries. Make sure they are concise and non-repetitive.
Both Bing and Yahoo are not as great in handling the search queries as Google. Just like Yahoo, Bing tends to show results for the exact keyword phrases. Therefore, it is essential to focus on the exact key phrases. Bing does not index URLs very frequently, and you should submit your site on Bing Webmaster Tools.
Being the major search engine for products, Amazon has recently surpassed Google. If you have a product-based business, it is a great opportunity to list your product and scale your profits. Amazon made 87.44 billion U.S. dollars in the fourth quarter of 2019, so why not to be part of this incredible platform.
While most of the businesses try to list their products on their websites, listing your product on Amazon can open up the door of opportunities. Since Amazon dominates Google too, therefore chances are you will have millions of potential customers if you properly optimize your product for Amazon. Plus, the product reviews under the product have a significant impact on your customers’ buyer’s decision.
Most of the shoppers today go to Amazon to buy products. If you take it seriously, Amazon will surely taste good.
Over the past decade, social media has almost taken over the digital media world. Most of the customers spend most of their time on Facebook, Instagram, youtube, twitter, or Snapchat. There is a lot of traffic on these websites. Although optimizing for these social sites may not significantly impact your ranking, they can bring in a lot of traffic to your website. And if you have a product-based business, you can surely get some great leads. Product reviews on social media can help prospective clients make decisions who can turn into your long term clients. The fact that most people just don’t go to Google to find everything. For example, if I need to find anything relevant to outfit, I use the hashtags on Instagram. Sounds relatable? If you are in business for quite a long time, it is great to have business accounts on each social media platform and then get a blue mark, which improves your credibility and authenticity.
Optimize your social media profiles using the proven social media strategies that can help you improve your profits and take your business to the next level.
Ultimately, digital marketing is all about improving your presence on the web. Be it Bing, Yahoo, Amazon, Facebook, or any other social media platform, and the end goal is to increase your audience reach. Apply the concept of SEO with the help of the Los Angeles SEO company like Drive Traffic Media to get some great results.