You know that social media can’t be ignored in the context of modern SEO, Los Angeles. Your company and its products will only go so far as a well-optimized website and vigorous social media marketing, so make sure that you hire an internet marketing agency with experience in both those areas. Let’s briefly examine several social media strategies that are worth considering.
Marketing with YouTube
YouTube’s popularity has skyrocketed in recent years, and if you can use it to establish brand identity, it can mean a boost for your company and sales, Los Angeles. Your internet marketing agency should make sure that your video titles and descriptions are optimized with keywords. Videos should be both embedded on your website and should be hosted on a separate channel for some organic visibility. You want your videos to be informative, but not dull. Superior production values are great, but what’s more important is that you convey the information in a lively and entertaining fashion. This is the perfect time for some creativity from you and your agency.
Get On Pinterest
Some companies dismiss Pinterest as not having enough advertising potential, but it can if used in the right way. It skews toward female users, so it’s helpful to generate some gender-specific advertising. Pinterest is most useful for the social signals it creates. You can use it to pin blog posts, share pictures of your inventory during the creation process, and you can share your landing pages there as well. All of these are robust SEO techniques that are likely to drive traffic to your site.
Use Social Media for Storytelling
Any time that your internet marketing agency can establish a personal connection with someone, you’re halfway to a sale, Los Angeles businesses. That’s why, regardless of the platform, you want to try and create narrative arcs in which your company and products are the stars.
People aren’t as likely to buy a product that’s just shoved in their face. Social media platforms can be used as a channel for eliciting a conversation rather than just trying to force a sale. If you can make your company a place for shared experiences, then you can humanize it. It helps to show your staff members smiling and enthusiastic about the products. Show them assisting local charities, playing with neighborhood kids, or running a booth at a street fair. Make it known that you’re a part of the community and that you want to give back. Figure out what consumers of your products are most likely to appreciate, and then generate some content accordingly.
There’s nothing to stop you from diving head first into social media, especially if you have an internet marketing agency behind you that knows what they’re doing. Work out your strategy, and don’t hesitate any longer before engaging with your customers.