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Top 5 Paid SEO Tools You Should Consider Investing In

Top 5 Paid SEO Tools You Should Consider Investing In

Top 5 Paid SEO Tools You Should Consider Investing In


Search engine optimization (SEO) is a must if you want to succeed in the industry. It increases your visibility online and ranks you higher on search engine results. The higher you rank, the more people are going to click your website, and the likelier you’ll get customers for your products and services.

SEO can be done very efficiently and thoroughly with a wide variety of SEO tools available online. Some tools are free and provide the basics of SEO, which is perfect if you’re just starting out. However, if you really want a high-quality website and have the resources for it, we definitely recommend investing in paid SEO tools that can take your site to the next level.

We’ve come across a ton of awesome tools through our years of SEO services in Los Angeles. These are our top five picks.

1. Semrush

Founded in 2008, Semrush was developed to help recognize market trends and the best practices for SEO. Since then, it has evolved into a powerful all-in-one tool that’ll help zoom your way into the front page.

Semrush is well known for its Keyword Magic Tool that gives you a wealth of information like volume, trend, and search results on popular keywords and phrases. It even helps you discover keywords you would have never thought of!

Additionally, it gives you useful data on your competitors’ websites. You can see how they’ve optimized their site, that they’re doing well, and avoid any potential issues that could pop up. Just follow everything your competitors are doing but do it better.

Lastly, Semrush runs SEO audits that ensure your site is primed and running optimally. Your site will be checking off all the guidelines Google uses to recognize a high-quality website in no time.

Pricing: $119.95/mo (Pro), $229.95/mo (Guru), $449.95/mo (Business)

2. Ahrefs

If you’re looking for a service that offers a massive range of tools, then Ahrefs is the site for you. They offer so many tools that they’re basically a toolkit.

Ahrefs is well-known for its link-building tool. They offer a backlinks index that’s constantly updated and a web crawler that goes through 8 billion pages a day. Use this to research backlinks, find out what content attracts backlinks, and replicate possible links.

They also offer other tools that’ll help get your site up to par. These include an SEO analyzer tool that goes into great detail about your website’s optimization; a content explorer that helps you generate topics and find its most shared content; keywords explorer that helps you come up with relevant keywords and the amount of traffic you can get.

If you’re a newcomer, then Ahrefs has a whole bunch of educational guides and videos you can read. They’re free and available for anyone to use, so smarten up and learn as much as you can as you prepare to invest in Ahrefs.

Pricing: $99/mo (Lite), $199/mo (Standard), $399 (Advanced), $999 (Enterprise)

3. Moz Pro

Much like Semrush and Ahrefs, Moz Pro is an all-inclusive system with all the tools you need for SEO. They can do it all—keyword research, link suggestions, site audits, rank tracking, page optimization, and a ton more. If you’re looking for a one-stop-one-shop type of deal that isn’t too hard on the wallet as the first two are, then look no further than Moz Pro.

Pricing: $99 (Standard), $179 (Medium), $299 (Large), $599 (Premium)

4. Majestic

Majestic is software that specializes in link analysis. They have the distinction of owning the largest link index database anywhere around.

They have several key features: a site explorer summary that gives you an extremely detailed report on a website’s link profile; a topics report that determines what a site’s content is about based on its backlinks; a related sites report that pulls up all closely-related sites to a particular website; referring domains that list all external sites linking yours, and plenty others.

Pricing: $49.99/mo (Lite), $99.99 (Pro), $399.99 (API)

5. Screaming Frog

Screaming Frog is an awesome tool that crawls through all the cracks on your website. It finds technical errors on your website that can affect your SEO, like broken links, duplicate content, missing title tags, and more. It does this all in real time, and all you need to do is input URLs and let the software do its magic.

Optimizing your site and fixing every little detail is critical to ranking highly on search engines. You should run your pages frequently through Screaming Frog to ensure everything is picture-perfect.

Pricing: £149/yr (Pro)


Free SEO tools can only get you so far. If you really want your website to be the best version it can be, you’re going to need access to the best software and tools in the business. As a top SEO company in Los Angeles, we guarantee you won’t regret any of the options we’ve picked out in this article.

Don’t want to pay? Here’s for you: