If you have created a great digital marketing strategy in Los Angeles-congratulations! Now all you need to do is drive people.
For your website to cinch the best search ranking results on search engines like Google and Bing, you need to have some knowledge of “Search Engine Optimization” or SEO. Many people shy away from this topic, but don’t worry as this is not a scary monster!
With so many sites on the Internet today, there is no guarantee that your website will rank on Google but there are different ways you can do to increase your chances of ranking.
How to Improve your SEO Los Angeles ranking in 5 Steps:
01. Select the correct URL
Before the website goes live, you need to name it. Your domain name is the address that visitors will type to find your site. Just like the giant sign above the storefront window, it is one of the first things visitors see when they enter your website.
That’s why it’s also the first thing that Google notices when it crawls your website.
With that in mind, it’s essential to make sure that the URLs of all your pages are clean and beautiful. This means no special characters, no hash, no page ID.
The ideal domain would include your company name and one or two related keywords that may be relevant to your company.
02. Create a title and description for each page
Do you know you can write an exclusive title and description for each page of your website? These short articles can accurately and clearly describe your business. Ideally, they can be mixed with keywords and phrases.
Have you ever hovered your mouse over a tab in your browser? The short phrase that pops up under the mouse is the title of the page. Although the instructions are not visible on your page, they are essential for search engines.
Titles and descriptions are the first elements that search engines use to determine your site’s ranking. Also, once your website appears on the search results page, websurfers will read your title and description to understand your website content and decide whether to check it out.
03. Using anchor text
When writing the text for your website, consider where you can use anchor text within your website.
Useful anchor text should be used to help users navigate your website and find what they want. It also includes keywords and phrases related to your job.
Anchoring text is a great way to improve your Los Angeles SEO, but keep in mind that too many links or anchoring doesn’t help your readers, and may pose some danger to Google.
04. Add alternative text in all images
Search engines are good at reading the text on your site, but they still haven’t figured out how to view the pictures on your website.
To understand what is displayed in a photo or graphic, search engines look for “alt text,” which is a concise written description (no more than a few words) of each image on the site. When writing alt text, be sure to describe exactly what is shown in the image, and also try to include the company name or some keywords related to your job.
05. Give your website a structured title
Every page on a website should have a title, subtitle, etc. When search engines scan your website, they will understand your content better if you use the correct text hierarchy. The essential part is the title of the page, which you should define as H1 (in the “Text Editor”).
H1 should describe the content of the page, and H1 of each page cannot be more than one. Choose a title carefully, and don’t forget to add your main keywords. Following your H1 in the title hierarchy are H2, H3, etc.
H1 corresponds to your title, and H2 and H3 correspond to your title and subtitle, respectively. The clearer your text structure, the easier it is for search engines to digest your site’s content.
Which SEO tips work best for your Los Angeles business? Tell us in the comments section!