If you are an expert blog writer who always has something witty or engrossing to say about your niche, then that’s going to mean a big boost for your website traffic. People are going to discover your blog, and then they’re going to be so impressed by what you have to say that they’re going to buy your products, right?
Well, that’s the idea. It may not always happen that way, though, Los Angeles. In truth, you can be a great blog writer, and you can have some exciting things to say, but if no one ever hears about your blog, it’s not going to do you much good.
That’s why you want to locate an SEO company and talk to them about their services. There are all sorts of things that they might be able to do for you, but their ability to promote your blog will be at the top of that list. Here are examples of what an SEO company might do to get the word out that you’ve just posted some exciting new content.
Promotion via email newsletters is relatively simple, but it’s something that some Los Angeles companies neglect.
It’s essential that you build up your email subscriber list, so if you haven’t done that yet, it’s another thing your SEO company can work on for you. The way to do it is to offer an incentive when someone comes to your site. It might be a two-for-one coupon for one of your products if they sign up, or it might be that you’ll enroll them in a free webinar that you’re hosting. Whatever you want to offer them, you need those names and email addresses.
Once you have that list, your SEO company needs to figure out a schedule for email newsletter promotion. It shouldn’t be too often, or else your subscribers will find it tiresome. If you publish one post each week, one email promotional newsletter per week should be fine.
Incidentally, there’s this idea that some people have that quantity is more important than quality when it comes to blogs. That’s not the case at all. If you publish five blogs per week, but none of them are particularly interesting, then you’re hurting your cause, not helping it.
Another one of the SEO services that your agency should be able to provide is content transformation. That means the conversion of a blog post into a different format, like a podcast, ebook, or infographic.
If you find that one of your blog posts is getting a lot of attention, then you know you’ve touched on a subject about which people have a great deal of interest. If you turn it into a YouTube video or some other format and present it via a different platform than your website, it’s probably going to work out well for you.
You have to figure out the best ways to promote your content, and that’s one of the services your Los Angeles SEO company should be able to provide for you. If they’re not able to get the job done, find another agency that can. You need to get your content noticed, and any white hat method of doing so should be permissible.