Optimizing your site for search engines is about making sure that it appears on relevant search results pages. This allows you to capitalize on the incredible volume of searches happening on the internet every minute of every day. In 2016, as many as 2.4 million searches occurred on Google every minute. Today, there are 3.5 million–that’s an astounding 45 percent year-over-year increase. Without any optimization, how can you expect to have some of these searches end up on your website?
Read MoreThe great thing about digital marketing is its ability to level the playing field—you don’t have to be a big company with a big marketing budget just to attract customers. A huge part of digital marketing is search engine optimization, the art and science of getting businesses onto the first page of Google search results.
Read MoreA picture speaks a thousand words—and can surprisingly help your page rank higher in Google searches. Believe it or not, you can optimize the images on your website to further boost web traffic. Below are just a few tips and tricks that you can use to make those photos work for you.
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