According to the latest survey from Pew Research, 79% of internet users or around 68% of all U.S. adults are using Facebook, whereas 32% of internet users or 28% of American adults use Instagram. Others also actively use Twitter, LinkedIn, and Pinterest. Due to the pervasiveness of social media in American life, 71% of consumers who reported satisfactory social media service experience with a brand are more likely to recommend it to others.
Even if you are not a big corporation, achieving high rankings across search engines is still critical to your success. After all, how can you expect your prospective customers to find you if your website is nowhere near the top search results? In a world where searches are being used as a bridge between demand and supply, there is only one way to make sure that your brand is recognized by everyone in your area: You need to engage in a serious search engine optimization (SEO) strategy.
When you’re marketing your brand and your business today, what matters most is your ability to go digital. Sure, you may be small compared to a lot of online marketing entities, but the digital world is not discriminative—it exists for all endeavors, no matter the size. After all, it is a cost-efficient means to reaching an audience you could never reach through any of its media predecessors (e.g., print, broadcast, brochures). Further, it allows you to target your audience like no other media. So, why not use it for small businesses?
Optimizing your site for search engines is about making sure that it appears on relevant search results pages. This allows you to capitalize on the incredible volume of searches happening on the internet every minute of every day. In 2016, as many as 2.4 million searches occurred on Google every minute. Today, there are 3.5 million–that’s an astounding 45 percent year-over-year increase. Without any optimization, how can you expect to have some of these searches end up on your website?
If you have a business, then you know that there is no shortage of competition out there, and you might find yourself wondering how you are going to get your website to rank higher in results on Google and other search engines. The answer is content marketing. Bolster your SEO efforts with a great content strategy and enlist the help of professionals.
The great thing about digital marketing is its ability to level the playing field—you don’t have to be a big company with a big marketing budget just to attract customers. A huge part of digital marketing is search engine optimization, the art and science of getting businesses onto the first page of Google search results.
Social media success is measured mostly by the number of likes, shares, and comments you get. The more you succeed at these metrics, the higher the likelihood that people will be shown more of your content in the future. If you want to build an engaged and active community online, take note of these crucial tips.
A picture speaks a thousand words—and can surprisingly help your page rank higher in Google searches. Believe it or not, you can optimize the images on your website to further boost web traffic. Below are just a few tips and tricks that you can use to make those photos work for you.
In an age where marketers are flocking towards Snapchat and VR campaigns, does the good, old-fashioned e-mail newsletter still have a place in your company? Believe it or not, the answer is a resounding “yes!”